Pricing for web design can vary greatly depending on what the client wants. Your quotation should be well-thought-out, based on client requirements, the size and complexity of the website, and any other considerations.
Web design isn’t a one-size-fits-all formula, but there are a few things that make a website flourish while others stay stuck in the mud. Our objective at [Sender.Company] is to increase the number of leads to your website. We’ll do this by doing two extraordinary things:
First, we’ll figure out the true value you provide. This is your “unique value proposition.” In other words, what you do that nobody else can do. We’ll ensure your brand speaks to your audience.
Secondly, we’ll use SEO and modern lead-generation tactics to up your conversion rate, which is currently at (insert conversion rate).
We’ll expand on what we’ll do and how we’ll do it in the following sections.
Having designed and redesigned multiple websites in our (insert years) years as web designers, with many of my clients being in the same situation you’re in now, there are multiple components of your website that will help you scale.
Here's what will be included on your website:
Homepage: We’ll help you establish a relationship with your buyers from the get-go!
About us: Who are you? What’s your story? Why should clients buy from you?
Products & services: Don’t forget to include what you’re selling!
Case studies/reviews: Positive reviews and case studies help conversion.
Your process: How do you work? Should we detail your process in advance?
Calls to action: We’ll strategically place contact forms on your website.
Blog: You need a blog to generate consistent leads to your website!
Photo gallery: Have some photos you want to show off? We’ll display them beautifully!
Pricing/FAQ section: Reduce client emails by giving them the information they need.
Contact us: How can your clients reach you?
Privacy policy and terms & conditions: We’ll ensure your website is legally compliant.
Create professional quotes quickly and access real-time quote data with our Quoting Software.
We need to understand who you are, who you stand behind, and what you stand for. Once we have an idea, we can begin to create a design that portrays your ideal self as reflected in your brand. In the end, your website will resonate with the people who matter most: your clients.
(Insert amount of design concepts) new design concepts will be designed. There will be a common theme to each design, but we’ll also think outside of the box to come up with something that isn’t obvious. We’ll go through these options together and pick the best one.
Our copywriter will discuss the “voice” of your brand, along with a few samples. We’ll need all photos or graphics once we reach this stage.
Next, we’ll build your website. Once your website is completed, we’ll present it to you. Any amends can be made at this stage. You’re welcome to (insert amount of rewrites) rewrites.
We’ll go through our checklist to ensure your website is ready to launch within (insert time span. Choose a time frame. For example, 3-6 weeks, 2-4 months). We always launch on (insert date of launch) to give us the best chance of ironing out any issues.
Please complete the following information below.
For web designers seeking to win new clients, our Website Design Proposal Template is a valuable asset.
What is your main web design goal?:
☐ Provide product information
☐ Sell products online
☐ Provide a community service
☐ Create a portfolio
Please list some of your goals/objectives for the site
Colors: Please provide us with your brand colors or, if you don't have them, provide links to two or three websites in the WEBSITE MODELS section.
Look and feel: Please provide us with a general idea of what you want your website to look like. If you have some examples of websites you enjoy and wish us to use for inspiration, please place their URL in the WEBSITE MODELS section.
Which websites have layouts and navigation that you enjoy?
Which websites have a look and feel that you want?
Which websites have features that you want?
When thinking about the “look and feel” of your website, you should consider information such as desired imagery, layout, font styles, and overall movement and dynamics.
What tone-of-voice would you prefer for your website?:
What features would you like us to include on your website?:
☐ Website search engine
☐ Newsletter sign-up form
☐ Integrated Google Maps location
☐ Password-protected pages for client-specific content
Do you require social media integration?:
What social networks would you like to integrate?:
An approximate number of products:
Method of payment processing:
☐ Both online and offline
What shopping cart software do you currently use?
Do you currently have a merchant account?
Features required:
☐ Website search engine
How will you provide our designers with desired text?
☐ In an electronic format
☐ Copies of brochures/literature the designer can copy
☐ Will require the development of new, custom text
Often, copywriting is handled by a content creation agency once the design is complete. However, if your company is handles the writing, use the sitemap to determine how many pages you’ll be writing for and work it into your estimate.
Please list the keywords that will help your audience find you on the web:
What graphics/logos should our designers use on your site?
☐ Use the graphics/logos from our present site
☐ Will require redevelopment of existing logos
☐ Will provide designers with graphics/logos in an electronic format
☐ Will allow designers to use stock graphics/logos
☐ Will require the development of new graphics/logos
If you would like us to design a new logo, please describe the elements you would like included:
Is there anything else you'd like to tell us about your web design goals?
Below you can find the one-off cost of our web design services.
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Make sure you include project management and time spent communicating with the client in your quotation. Not taking these into account can hurt your bottom line, and you may end up having to charge a higher hourly rate down the road.
Most website designers charge an hourly rate for their work; however, you can also choose to charge a fixed rate, personalized rate, or work on a monthly retainer.
When determining your final rates, it is helpful to analyze the competition and check the average market rate for people with the same level of experience as yours. Also, take into account the comprehensiveness of your portfolio, how good your reputation is, and your competitive advantage.
A 50% deposit is due on or before (MM.DD.YYYY). Any remaining payment is due upon project conclusion. Please allow (insert number) weeks for completion. This form is intended for web design quotes only. Some services may not be available to some clients. Other services are sold separately. We reserve the right to refuse any service.
This quotation is subject mutually acceptable terms and conditions and payment of the total price 50% upfront and 50% upon completion of development.
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In other words, a website quote is a pricing plan for particular services to launch a website, design it, and implement certain functional features. The most standard format is preferably a table with the list of options and the initial cost for them (or price ranges). The website quote templates can be customized to include specific terms and conditions of the target vendor.
Apart from listing your prices for particular services, the analyzed quote is to include the information about the requester, the date of issue, and the way to spend the commission for a particular set of services. For instance, the project can be started on the basis of an upfront fee or full cost coverage. The price list has to be as transparent and clear as possible.
Before asking a website for a quote, interested parties have to come up with an accurate idea of what services they are actually looking for. Knowing your expectations and needs saves time for both parties. It is also important to figure out the desired completion time and how your branding should be incorporated into the website architecture. Requesting a quote, please, specify your final goal precisely.
Website quotes for a one-page domain and multi-page resource with numerous third-party connections will be suitable for different categories of customers. The cost will differ accordingly. If not listed on the official webmaster’s page, access to the company’s price list still has to be free of charge. The minimal price to launching a site depends on the services you apply, raising up to two hundred US dollars and more.
Parties other than PandaDoc may provide products, services, recommendations, or views on PandaDoc’s site (“Third Party Materials”). PandaDoc is not responsible for examining or evaluating such Third Party Materials, and does not provide any warranties relating to the Third Party Materials. Links to such Third Party Materials are for your convenience and does not constitute an endorsement of such Third Party Materials.
